Categories: Association Marketing Strategy
Keeping members happy is central to running a successful organization. Happy members mean higher retention rates, more engaged members, and a higher likelihood that your members will talk to others about the value they receive.
What can you do to keep members happy?
– Create a content calendar to ensure you are providing regular, quality communication.
– Always keep your website up-to-date with the latest information. Make it easy with membership software and website integration.
– Blog about topics your members are passionate about and invite them to comment or give an opinion about those topics.
– Keep your social media feeds updated with the latest information.
– Don’t just self promote; share industry information and articles on social media.
– Respond to questions quickly; phone calls and emails can be time consuming but it’s important you respond to your members’ communications right away.
– Don’t send the same message to all of your members; segment and tailor communications to members’ interests. Your membership management softwareshould make it quick and easy to segment and send personalized messages.
– Provide opportunities for professional development.
– Host and manage events that facilitate networking and and the building of professional relationships.
– If you don’t have one, consider adding a continuing education or credential program.
– Meet your members where they are and look beyond traditional benefits.
– Provide discounts and coupons to members.
– Obtain testimonials and share with potential members.
– Consider creating a membership value calculator so members can calculate a dollar value for their membership.
– Conduct a survey to learn how your members feel about the resources you provide.
– Don’t just push out messages on social media; follow your members and listen to what they are saying.
– Don’t forget to observe your members at events. Take a break from handling the logistics and become a part of the conversation.
– Be available when your members reach out whether it’s at an event, an email, a web form, or phone call.
– Facilitate a community, whether it’s online or in person. Get people together that share interests and listen to their unique needs.
– Make sure you have the appropriate staff in place to handle challenging conversations.
– While issues and complaints can be frustrating, it’s important to be patient.
– Avoid making assumptions. Often issues are routed in misunderstandings.
– Explain your reasons and thought process.
Looking for more great ideas? Check out Curt Moss’s blog on Seven Surefire Ways to Get Members Coming Back for More.