Categories: Membership Marketing & Technology
Recently, WebLink finalized our dates for our 2014 WebLink Summit, our annual marketing, technology and social media conference for member-based organizations.
We ultimately chose the JW Marriott for the 2014 WebLink Summit, but a well-crafted email from the Downtown Marriott guaranteed they’ll be in the mix for the 2015 event.
Subject Line: 5 Reasons You Should Not Use the Indy Marriott in 2015 for the WebLink Summit
The body of the email read as:
Good Morning, Curt:
Here are 5 Reasons You Should Not Use the Indy Marriott in 2015 for the WebLink Summit:
Wow. First, the unusual subject line got my attention. At first, I briefly thought the “should not use” part was a mistake. (Clearly, this was part of the plan.) It worked. I opened it and I read it.
Next, the five reasons were clever and presented the benefits of hosting an event at the Downtown Marriott in a unique way. I read them all, laughed a bit and I will certainly make sure the Downtown Marriott is considered for our next event.
And, now I’ve shared this email with all of you. Wouldn’t you like your members to share your emails with their friends and followers?
How could you use this approach when sending email to your members about your events, benefits programs and business issues?
Here’s one example of how you could take this different angle for an event email.
Subject Line: 3 Reasons Not To Attend Business Expo Next Week
Have some fun with it. See what creative “negative” benefits you can come up with. Your members will love the fresh perspective and appreciate the humor.
Looking for more ideas for email subject lines? Check out 11 Email Subject Lines Your Association Can Use To Get Better Open Rates.
What email subject lines have worked best for your association or chamber of commerce?