Effective Writing: Online and Off

Categories: Membership Marketing & Technology

Since I’m doing more blogging now and helping our chamber of commerce and member-based clients get their own blogs going, I’ve been digging back into some old posts about blogs.  Back […]

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Tracking Join Reasons for Member Intelligence and Retention

Categories: Membership Marketing & Technology

How are your members helping you retain them?    Are you collecting member intelligence from them when they join that will help you improve your member retention? First, remember that gathering data […]

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5 Reasons Your Chamber Should Blog

Categories: Membership Marketing & Technology

Our clients and prospects continue to ask about blogging.  Should we blog? How do we blog? What would we blog about?  How will it benefit us and our members?    I’ll get into more […]

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Designing a High Traffic Website – Keyword Phrases

Categories: User Experience

As we continue to down the “List of Best and Worst practices for designing a high traffic website” breakdown, we’re now ready to talk about Keyword Phrases.  Specificly, we’re looking at […]

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Designing a High Traffic Website – Keyword Proximity

Categories: User Experience

In this post from the “List of Best and Worst practices for designing a high traffic website” we’re talking about Keyword Proximity. 9.  Keyword Proximity When we’re talking about keyword […]

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Wikis for Member-Bases Organizations

Categories: Membership Marketing & Technology

Hopefully, you are familiar with wikipedia.org and what a great resource is can be. (If not, check it out and be prepared to waste a lot of time there.) But Wikipedia isn’t the […]

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Categories: Membership Marketing & Technology

Part 1 of this two-part post dealt with gaining member intelligence by tracking drop reasons.  Part 2 will deal with Additional Potential Lost Revenue. You’re at the monthly board meeting and you just […]

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Gaining Member Intelligence from Dropped Members – Part 1, Drop Reason

Categories: Membership Marketing & Technology

What can you learn from dropped members?   Plenty!  IF you track and report on just a few items in your membership management software.   For this post, we’ll consider“dropped” members as members that have cancelled […]

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Designing a High Traffic Website – Keywords in Meta Tags

Categories: User Experience

I was just recently told meta data has minimal impact on search.  I was a little surprised at that statement.  Yes, according to the “List of Best and Worst practices […]

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Designing a High Traffic Website – Keywords in Alt Tags

Categories: User Experience

So to continue on thy conquest of “List of Best and Worst practices for designing a high traffic website“, we’re entering the land of Keywords in <alt> tags. Keywords in […]

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