Categories: Membership Marketing & Technology

Part 1 of this two-part post dealt with gaining member intelligence by tracking drop reasons.  Part 2 will deal with Additional Potential Lost Revenue. You’re at the monthly board meeting and you just […]

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Gaining Member Intelligence from Dropped Members – Part 1, Drop Reason

Categories: Membership Marketing & Technology

What can you learn from dropped members?   Plenty!  IF you track and report on just a few items in your membership management software.   For this post, we’ll consider“dropped” members as members that have cancelled […]

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Designing a High Traffic Website – Keywords in Meta Tags

Categories: User Experience

I was just recently told meta data has minimal impact on search.  I was a little surprised at that statement.  Yes, according to the “List of Best and Worst practices […]

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Designing a High Traffic Website – Keywords in Alt Tags

Categories: User Experience

So to continue on thy conquest of “List of Best and Worst practices for designing a high traffic website“, we’re entering the land of Keywords in <alt> tags. Keywords in […]

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Should Chambers be expected to Use Social Media?

Categories: Membership Marketing & Technology

We’re hearing a lot of talk among chambers of commerce about using Web 2.0 services and engaging your members with social media. First, what is Web 2.0? Web 2.0 represents the changing of websites […]

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Segment Your Members for Greater Member Intelligence

Categories: Membership Marketing & Technology

No, segments are not just something you get from oranges and grapefruit.  Hopefully, you’re able to segment your membership in your member management software or reports. Why is segmenting your […]

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Categories: User Experience

Next up on the “List of Best and Worst practices for designing a high traffic website” is the use of keywords in the beginning of a page. The beginning of […]

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Is Your Organization Blogging Yet? Are Your Members?

Categories: Membership Marketing & Technology

Here’s a great post talking about how blogging isn’t going away soon.  Some key stats from the article: 77% of active Internet users read blogs.  I’d wager that a good percentage […]

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Designing a High Traffic Website – Keywords in Headings

Categories: User Experience

The headings are the font tags like this – <h1>, <h2>, <h3>, etc.  You’ll only get the value out of “Keywords in the headings” if you actually use headings.  We […]

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Designing a High Traffic Website – Keywords in Anchor Text

Categories: User Experience

The next post on the “List of Best and Worst practices for designing a high traffic website” is about keywords in the anchor text. Keywords in anchor text And no, […]

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