Top Marketing Tactics for a Recession: SEO & Blogging

Categories: Membership Marketing & Technology

How can technology help member-based organizations with marketing during tough economic times?    By Blogging and employing SEO.   Chris Baggott from Compendium recently posted about a new study by TopRank that asked over […]

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Website Design: An Example of What Not to Do

Categories: Uncategorized

During my presentations at chamber and association conferences, I talk quite a bit about technology for member-based organizations. Frequently, websites are a main topic.  I usually cover streamlining the look […]

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Leveraging Website Analytics

Categories: User Experience

Your website is a membership sales person whether you know it or not and it’s probably the best ‘employee’ you have.  Never calls in sick, never asks for a raise […]

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Search Engine Optimization an Hour a Day – Week 1; Keywords

Categories: Association Marketing Strategy

Recently I picked up the book, Search Engine Optimization An Hour a Day, by Jennifer Grappone and Gradiva Couzin. You know how you feel when you pick up a book that […]

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The Value of a Member

Categories: Membership Marketing & Technology

I’m sure you know how much each member pays you in dues each year.  But, can you somewhat easily find what other revenue each member brings to your organization?    […]

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