Should Chambers be expected to Use Social Media?

Categories: Membership Marketing & Technology

We’re hearing a lot of talk among chambers of commerce about using Web 2.0 services and engaging your members with social media. First, what is Web 2.0? Web 2.0 represents the changing of websites […]

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Segment Your Members for Greater Member Intelligence

Categories: Membership Marketing & Technology

No, segments are not just something you get from oranges and grapefruit.  Hopefully, you’re able to segment your membership in your member management software or reports. Why is segmenting your […]

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Categories: User Experience

Next up on the “List of Best and Worst practices for designing a high traffic website” is the use of keywords in the beginning of a page. The beginning of […]

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Is Your Organization Blogging Yet? Are Your Members?

Categories: Membership Marketing & Technology

Here’s a great post talking about how blogging isn’t going away soon.  Some key stats from the article: 77% of active Internet users read blogs.  I’d wager that a good percentage […]

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Designing a High Traffic Website – Keywords in Headings

Categories: User Experience

The headings are the font tags like this – <h1>, <h2>, <h3>, etc.  You’ll only get the value out of “Keywords in the headings” if you actually use headings.  We […]

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Designing a High Traffic Website – Keywords in Anchor Text

Categories: User Experience

The next post on the “List of Best and Worst practices for designing a high traffic website” is about keywords in the anchor text. Keywords in anchor text And no, […]

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Designing a High Traffic Website – Keyword Density In Document Text

Categories: User Experience

I have no excuse for not posting sooner – expect my dog ate the list I was using.  Not really, but it worked in 2 grade and it didn’t help […]

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A Good Chamber Blog

Categories: Membership Marketing & Technology

Check out the Maryland State Chamber of Commerce blog, run by Will Burns.  It’s got several things going for it: It’s updated frequently, at least once every few days; sometimes, multiple […]

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Curt Moss, Director of Communications

Categories: Membership Marketing & Technology

A communications professional with strengths in data management, business/member intelligence, brand strategy, corporate communications, advertising, electronic marketing and graphic design, Curt formerly worked at the Las Vegas Chamber of Commerce, where he […]

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Getting Your Members Permission

Categories: Membership Marketing & Technology

You’ve probably heard the term “permission marketing” at your organization, but may not be sure what it is.  In this post, Seth Godin redefines and clarifies permission marketing, a term he […]

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