Categories: Association, Association Marketing & Research, Association Marketing Strategy, Association Technology, Chamber Management Software, Chambers of Commerce, Membership Marketing & Technology

According to ACCE’s Horizons Initiative 2025, “It will become untenable to communicate in broad, generic messaging. In the 2025 information environment, such blast messaging will simply get lost in the […]

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Categories: Association Content Marketing, Association Marketing Strategy, Chambers of Commerce, Marketing & Strategy, Membership Sales and Retention, Sales

Think about the last time you made a big or unfamiliar purchase. Did you run right out and get the first thing of its kind…or did you (probably) do a […]

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Categories: Association Marketing Strategy, Marketing & Strategy, Membership Marketing & Technology, Sales, Young Professional's Corner

Thank you to everyone who attended this week’s webinar, Happy Hours and Hashtags – 40 Ways You’ve Never Thought of to Engage Millennials. For those of you who were not […]

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The Effortless Member Experience

Categories: Association Marketing Strategy

I recently read what I consider a favorite business book titled The Effortless Experience, by Matthew Dixon (Bestselling coauthor of The Challenger Sale, Portfolio/Penguin, 2011), Nick Toman and Rick Delisi, Portfolio/Penguin, 2013. […]

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4 Keys to Brand Management in the Digital Age

Categories: Association Marketing Strategy

It is your task as an association to not only connect with your members, but to also serve as a stage from which your members can connect with one another. […]

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Categories: Association Marketing Strategy

Unless you’ve been living under a rock, you know who Miley Cyrus is, or have at least seen her name plastered in the tabloids. And, if you’re like me, you’re […]

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8 Bad Reasons to Justify an Association Rebrand

Categories: Association Marketing Strategy

Whether it’s a new haircut, outfit or pair of shoes, feeling like you’ve spruced up your look can feel good. And it can feel tempting to think we might feel […]

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Categories: Association Marketing Strategy

In his epic and inspirational note, What It Takes to Be Number One, Green Bay Packers coach Vince Lombardi states, Winning is not a sometime thing; it’s an all the time […]

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12 Spring Cleaning Tips for Your Association

Categories: Association Marketing Strategy

Spring has (finally) sprung! Last weekend, I opened all the windows in my house and gave it a good scrubbing and de-cluttering. There’s something about a good clean up that […]

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Categories: Association Marketing Strategy

We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff […]

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