Who Needs Luck! 5 Tips for Making Data-Driven Decisions

Categories: Association, Chambers of Commerce, Marketing & Strategy, Membership Sales and Retention, Uncategorized

St. Patrick’s Day is full of celebrations surrounding good food, green beer (and shots of Jameson, let’s be honest), parades, dying bodies of water green, and overall celebrating Irish culture […]

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Categories: Association Content Marketing, Association Marketing Strategy, Chambers of Commerce, Marketing & Strategy, Membership Sales and Retention, Sales

Think about the last time you made a big or unfamiliar purchase. Did you run right out and get the first thing of its kind…or did you (probably) do a […]

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Is Your Association Ready for Millennials? 4 Ways to Engage & Retain Us

Categories: Association, Marketing & Strategy, Membership Sales and Retention, Uncategorized, Young Professional's Corner

Ahhh, the ever-elusive millennial. Who are they? How do we reach them? When are they going to settle down and have kids? What are their favorite colors?! As a millennial […]

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Improve Your Social Media Impact By Segmenting Your Association’s Audience

Categories: Association, Association Marketing & Research, Chambers of Commerce, Marketing & Strategy, Social Media Strategy

Have you ever stood back and looked at your social media network and really assessed the kind of people that are in it?  On a personal level it may not […]

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4 Keys for Associations to Engage Members on Social Media

Categories: Association, Chambers of Commerce, Marketing & Strategy, Social Media Strategy

When Twitter was in its early days, I was a 16-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and […]

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Small Business Saturday: A Gold Mine for Chambers and Their Members

Categories: Chambers of Commerce, Marketing & Strategy, Membership Marketing & Technology, Social Media Strategy

Black Friday has turned into a BIT of an ordeal.  In the weeks leading up to the madness-I mean, big day-huge retailers will release “sneak previews,” bombard us with ads, […]

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How an Election Viewing Party Can Be a Boost for Your Association Members

Categories: Association, Association Marketing, Marketing & Strategy, Membership Marketing & Technology

The craziest election most of us have seen in our lifetimes is two weeks away from finally coming to what is BOUND to be a climactic end.  Now, you may be thinking – […]

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5 Things Chambers Should Know About Pokémon Go

Categories: Chambers of Commerce, Marketing & Strategy

In its first week of availability, Pokémon Go has become the most popular mobile phone game on the market, and made all sorts of headlines. Here’s are 5 things you […]

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Top 20 Facebook Power Tips for Associations

Categories: Association Content Marketing, Association Marketing, Marketing & Strategy, Social Media Strategy

It’s a proven fact that social media channels deliver significant amounts of new business to organizations, in addition to being a crucial tool for communication, engagement and retention efforts. It’s […]

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Categories: Association, Association Management, Marketing & Strategy, Social Media Strategy

Social media is an important and powerful for tool for associations of all types of sizes. It provides you with a means to keep members engaged, grow your membership, promote […]

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