Why Chambers & Associations Should Lead Member Organizations in Providing Group Health Insurance

Categories: Association Marketing Strategy, Chambers of Commerce, Guest Bloggers, Marketing & Strategy, Membership Sales and Retention


eHealth and WebLink can help membership organizations such as Trade Associations and Chambers of Commerce provide a great value to your member businesses! Thanks for the guest blog, eHealth! They are an Executive Sponsor at the 2017 WebLink Summit and you can learn more by visiting their booth.


Under the Affordable Care Act, only businesses with 50 or more full-time equivalent employees (FTE) must provide health insurance to at least 95% of their full-time employees and dependents up to age 26, or pay a fee. Businesses with fewer employees aren’t required to provide coverage. But even if the law doesn’t require a business to provide health insurance, there is still very good reason to do so.

As a Trade Association or Chamber of Commerce, you should educate and guide your members toward providing a great healthcare plan. Access to health insurance promotes a healthy workforce, and a healthy workforce is a productive workforce.  This is an objective that is vitally linked to your mission to serve your industry or community.

eHealth and WebLink are jointly creating solutions that can help your Trade Association or Chamber of Commerce provide a wide range of plan options at competitive prices as a membership benefit. This can be a HUGE and unique membership value. Through these solutions, your organization can give your members access to hundreds of healthcare providers and plans – often ones that would normally only be available to very large companies that have more leverage and buying power. Talk about incentive for joining your organization as a member!

It might sound obvious, but many people don’t understand the basic purpose of health insurance or how it can help a business. We’ve put together a resource for you to demonstrate to your member businesses how health insurance helps protect them and their employees. Keep reading to get the scoop, and click here for a printable version you can share with your members!

1. Health Insurance protects you and your employees’ finances

  • It entitles you to discounted rates for medical care: Insurance companies negotiate rates with health care providers. Without insurance coverage, the fee charged for a regular office visit can be much higher, possibly twice as high in some cases.
  • It shields you from unexpected medical costs: Even if your health plan requires you to pay certain costs out of pocket, being covered can help save you from bankruptcy in case of injury or hospitalization. Lessen financial worries for your employees.
  • It can protect you from ACA tax penalties and can make you eligible for tax credits: Companies with less than 25 employees may be eligible to receive tax credits if they offer small group insurance to their employees.

2. Health insurance protects your health

  • It improves your access to quality care: As a member of a health insurance plan, your employees will have access to a network of health care providers.
  • It provides you with critical care: When you’re insured, you have better access to care for medical emergencies and chronic conditions.
  • It encourages a healthier lifestyle: Increase the productivity of our workforce knowing that they can stay healthy by taking advantage of regular checkups and preventive care. Offering a health insurance plan can improve the quality of life for your employees – an investment for you, them, and the community.

3. Health insurance can help protect your business

  • It shields your business from personal medical costs: As a self-employed person or small business owner, unexpected personal medical expenses can cripple your ability to run your business. By limiting your personal liability for medical costs, health insurance can help keep you focused on your business.
  • It helps you hire and retain the best workers: Employer sponsored group health insurance coverage is a valuable enticement in a total compensation package.

At eHealth, we have worked with thousands of small businesses in all 50 states to help them navigate the decision on whether to offer group insurance and explore which plans are available to them.

Let us extend our health insurance expertise and solutions to your Trade Association or Chamber of Commerce – you and your member businesses can reach an eHealth advisor today at 1-844-574-7386 to learn more on how simple it is to enroll in group insurance.

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