Creating an Agile & Innovative Association: One Hour. Four Industry Experts. Invaluable Insights.

Categories: Association Marketing & Research

ready-set-growWe often hear that we are operating in the Information Age –  also commonly referred to as the Computer Age or the Digital Age. Characterized by the progression of the internet, unending technological advancements and ultimately, an increase in automation and productivity, we have undoubtedly witnessed a change within the traditional business model.  Thus, to create and maintain and organization that prospers today, association leaders and their teams must work together to innovate the business model and learn, adopt and implement new ways of doing business.

As an association leader, this may not be new knowledge to you; however, the important question is, what are you doing to guide your team and ensure that you are focusing on the long-term thrivability of your association?

On May 16, four of the association industry’s leading experts will come together to host a free webinar that addresses the answer to this complex and challenging question. Each panelist will present their extensive knowledge and best practices to help you and your team create, develop, implement and foster a culture of change and innovation.

Don’t miss this invaluable opportunity to learn from the best and transform your association to thrive in the future. Register here.

Webinar Title: Creating an Agile & Innovative Association

Date: Friday, May 16

Time: 2:00 PM – 3:00 PM Eastern


sterlingSterling Raphael, Next Steps Labs

Sterling is the Founder of Next Steps Labs, an idea incubator that helps prepare a concept for creation. As the former President/CEO of NFi Studios, a leader in providing web connecting industry and member communities, Sterling possesses the experience and expertise to help associations stay relevant in the ever-changing technological world.

maddieMaddie Grant, ICF Interactive and SocialFish

A digital strategist for ICF Interactive, a full-service, interactive agency  that guides brands digitally through technical expertise and creative thinking, Maddie represents a classic Gen-X early adopter and big picture thinker who likes to stay ahead of the curve. Specializing in social media strategy, blogging and digital curation, Maddie and her colleague, Lindy Dreyer, created and maintain SocialFish, the biggest industry social media blog for associations and nonprofits. The blog explores a variety of relevant industry topics, including social strategy and theory, community management,  and techniques to humanize business.

jeffJeff De Cagna, Principled Innovation LLC

Jeff is the  association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff foundedPrincipled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. Jeff strives to maintain an active role in the association space and has served, and continues to serve, the association community, including holding a position on the ASAE: The Center for Association Leadership Board of Directors.

dougDoug Blizzard, Capital Associated Industries

Doug is the Vice President, Membership at CAI- Capital Associated Industries. CAI, a non-profit employer’s association, is a trusted resource for HR, compliance and people development and engages in business with more than 1,200 companies each year.

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