Categories: User Experience
Your website is a membership sales person whether you know it or not and it’s probably the best ‘employee’ you have. Never calls in sick, never asks for a raise and lets you know everything that is going on.
The first two are simple to understand, but the third point can be confusing. How does your website tell you anything? By leveraging the web analytics, or web stats, from your website you can tell a LOT about what is going with your organization and what your users are looking for.
By using a website analytics tool, like Google Analytics, you can tell what is going on with your website and who to target. By tracking your website page views, users, time on the website and keywords (to only name a few) you can learn the answers to the following questions:
The value in this process for you can be found in new member sales from prospects browsing your website, members retention and non-dues revenue from website sponsorship opportunities.