Categories: Association Marketing & Research
Just the other night, I was scrolling through my Zite Quicklist and stumbled across an interesting article (side note: For those of you who do not know, Zite is mobile application that intuitively learns your interests and accordingly shares recent articles and content that is customized based on your unique reading habits. If you haven’t already, I urge you to download the free tool as it can be a great way stay relevant, generate ideas and curate content). The article, titled 6 Online Marketing Metrics You Need to Know, immediately caught my eye and reminded me of the importance that measuring our company’s various marketing initiatives has on our ability to understand our customers, and execute a successful marketing strategy.
Beyond this, I was further reminded of the strategic importance that these marketing measurement tactics can have on the overall success of our clients. Yes, that means you – the association.
Just as WebLink strives to serve its clients with remarkable customer support, your association strives to serve its members with the same tenacity and zeal. And, in order to do this successfully, it is imperative to understand what influences your existing and prospective member bases using marketing metrics.
You’ve heard it once, you’ve heard it twice and I am here to tell you again – monitoring marketing metrics and measuring the return on investment (ROI) of your association’s marketing initiatives are crucial to increasing new member sales as well as boosting member retention rates.
Here are a few tips and tricks to ensure your success:
So, there you have it. Your friendly reminder that marketing metrics matter. I challenge you and your team to reevaluate your current tactics and ensure that you are using your existing resources and knowledge base to measure for success. Beyond this, I challenge you to experiment with new strategies, set new goals and explore new measurement tools and metrics that will help you drive results – it could make a world of difference in the performance of your association.
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