WebLink Launches Online and Mobile Search for Chambers of Commerce

WebLink Local™ enables chambers to compete online, drive more leads to members and generate revenue

Indianapolis, IN — June 24, 2010 — WebLink International, a leading provider of online software for membership-based organizations, announced the release of WebLink Local™ today. WebLink Local™ is a new online and mobile search platform that dramatically boosts a chamber of commerce website's ranking on search engines for local searches.

WebLink Local™ leverages the shared marketing power of chamber members to drive quantifiable results for chambers and their members without adding more work for chamber staff, all while creating a very valuable potential revenue stream.

"When a chamber's website is not search engine optimized, it misses huge opportunities to capitalize on their local presence," said DJ Muller, President and CEO, WebLink International. "After all, chambers and their members are already local, so if their website is not showing up for local searches, they miss out - and so do their members."

Search engines have become the number one way people find information online, with over 4 billion searches taking place every day. WebLink Local™ helps chambers of commerce consistently achieve the highest possible search engine ranking for a broad set of local search criteria, thereby driving more traffic to chamber websites and, in turn, to their members. 40 percent of all search engine queries are done with local intent, meaning a city or region name, or local term, is included when looking for a local business. Chambers of commerce already have a local presence in the community, but frequently, their websites are not found during local business searches.

"We have developed a new technology that leverages the chamber's member information to improve their search engine ranking," Muller added. "This new technology dynamically creates and updates hundreds - and potentially thousands - of new and relevant pages that are indexed on the chamber's website domain - not our domain name – which gives credit to the chamber's website."

With the growing use of mobile devices to browse the web and search for information, WebLink Local™ also automatically creates mobile-optimized pages so a chamber’s members can be viewed from smartphones, or any other mobile device, without the need to download special applications. By ensuring their members are accessible from any device, any time of day, chambers can provide even more exposure – and more value – to their members.

"WebLink is proud to partner with chambers of commerce across the country to help them improve their local relevance – and to strengthen their communities. Third-party online directories and corporate websites are eroding the online relevance for chambers of commerce," said Mike Bryan, Vice President of Marketing, WebLink International. "WebLink Local™ gives chambers the opportunity to reverse that trend and take control of their community’s local online presence."

WebLink Local™ is part of the WebLink ONE™ technology platform consisting of WebLink Connect, the industry's leading membership management software, and a fully integrated WebLink website. WebLink Local™ is available for immediate implementation.

About WebLink International

WebLink International provides comprehensive online software and service solutions to support the business management and marketing needs of member-based organizations. Headquartered in Indianapolis, WebLink delivers a powerful software suite that manages the operations, marketing, finance, website, and member management functions of business associations. The software solution allows clients to automate and streamline operations, reduce costs, optimize data for business intelligence, communicate and collaborate effectively, generate non-dues revenue, and add significant value to the members they serve. WebLink is a Microsoft Certified Partner.

For media inquiries, contact Mike Bryan at mike.bryan@weblinkinternational.com or 317.872.3909. For more information, visit www.weblinkinternational.com. To learn more about WebLink Local, visit www.weblinklocal.com.  You can also learn up-to-the-minute company news at the WebLink blog (www.weblinkblog.com) or by following WebLink on Twitter (@weblink).

 

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