WebLink Advertising Partnership Program Delivers $804,032 in Free Software and Non-Dues Revenue to Chambers of Commerce

Free industry-leading software and proven non-dues revenue program present extremely valuable opportunities to chambers of commerce.

February 18, 2011 - INDIANAPOLIS – WebLink International, the leading technology solution for associations and chambers of commerce around the country, announced that the company has given away $414,788 worth of member management software solutions to chambers through its Website Advertising Partnership Program.

On top of the association database software given away, WebLink generated and delivered $389,244 in additional non-dues revenue to chambers of commerce all across the country, and continues to increase that amount today.

“We’re very excited to not only deliver innovative industry leading membership software technology to chambers,” DJ Muller, President and Founder of WebLink, said. “But the fact we’re able to give our software solution away for free, as well as offer a solid non-dues revenue stream from our website advertising partnership program in the process allows us to offer a unique opportunity to better serve our chamber partners.”

Launched in 2008, the WebLink Website Advertising Program has delivered quantifiable results to associations, chambers and chamber members seeking to maximize their online brands. Not to be confused with a short-term sponsorship campaign, WebLink helps associations and chambers of commerce develop a renewable revenue stream by demonstrating the extremely valuable online and mobile advertising options chambers have to offer their members.

“Our chamber got the best member management software available, and we’re generating non-dues revenue to help us support our members,” Nancy Prue, Controller for the Middlesex County Connecticut Chamber of Commerce, said. “WebLink’s advertising program has been great for our chamber. We’re able to provide more exposure for our members and we’re making money from it. WebLink’s team takes care of all of the details to create a win-win situation for our chamber and our members.”

According to a recent study by the Schapiro Group, an Atlanta-based strategic partner specializing in not-for-profit organizational research, chamber websites deliver a very engaged clientele. This research showed when a consumer is aware of an organization’s chamber membership, they are 63 percent more likely to purchase goods or services from that company in the future. What this translates to is, chamber website visitors are looking for local businesses online and they prefer to buy from chamber members. This makes a chamber website a very attractive resource for companies seeking a local online presence.

“More than $100 billion will be spent on local advertising in 2011,” Mike Bryan, Vice President of Marketing and Business Development at WebLink, said. “Chambers have a distinct marketing advantage online – not only do they attract extremely qualified traffic, but search engines like Google and Bing trust chambers, so they rank well in online search results. The chamber’s brand-name advantage and the collective marketing power of member content means advertisements placed on chamber websites perform, on average, 5 to 30 times better than other online advertising. Our program helps chambers generate non-dues revenue by monetizing their websites and mobile applications to gain a larger share of that $100 billion.”

Unlike other online advertising programs, WebLink’s solution is a continuous campaign that works directly with member businesses to develop an effective strategy and plan of execution to deliver the most value to associations, chambers, and their members. WebLink manages the entire process including sales, ad creation and placement, tracking, renewals and quality control.

“I can’t believe we tried to sell online advertising ourselves,” Rex Oliver, President and CEO of the Murrieta California Chamber of Commerce, said. “There are so many details to keep track of – WebLink handles everything, and sends us a check. Our members are happy with their return on investment, and if our members are happy, I’m happy.”

Associations and chambers of all sizes have taken advantage of this opportunity and experienced true success. In the coming months WebLink Advertising Partners can expect more free software and more non-dues revenue will be delivered. To learn more about WebLink solutions or the WebLink Website Advertising Partnership contact WebLink today.

ABOUT WEBLINK INTERNATIONAL

WebLink International provides comprehensive member management software and service solutions to support the business management and marketing needs of associations and chambers of commerce. Headquartered in Indianapolis, WebLink delivers the fastest growing association management software that manages the operations, marketing, finance, website, and member management functions of business associations. The member management software solution allows clients to automate and streamline operations, reduce costs, optimize data for business intelligence, communicate and collaborate effectively, generate non-dues revenue, and add significant value to the members they serve. WebLink is a Microsoft Certified Partner.

For media inquiries, contact Mike Bryan at mike.bryan@weblinkinternational.com or 317.872.3909. For more information, visit www.weblinkinternational.com. To learn more about WebLink Local, visit www.weblinklocal.com.  You can also learn up-to-the-minute company news at the WebLink blog (www.weblinkblog.com) or by following WebLink on Twitter (@weblink).

 

 

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