Non-Dues Revenue and Advertising Program

How Big is the Local Market?

There is more than $100 billion being spent on local advertising each year.  Google, Yahoo, and thousands of other local oriented websites are selling local web advertising very effectively - how much of that is your membership association getting? Chambers and Associations are THE leaders for local and industry-related searches, but media properties want what you have.

Your association should get the lion's share of local web advertising because your organization is the best source for great, accurate, local information.  In fact, all things being equal, Google will rank a chamber of commerce and association websites higher than other local websites because of your organization's implied credibility.  Your website is one of the best marketing opportunities your members have available – but if you aren't providing that opportunity, they are spending their ad dollars elsewhere online.

Members primarilty join associations and chambers of commerce to grow their business.

If you are helping your members grow their business, you are VERY valuable to them, especially in tough economic times.  Now is the best time to leverage your association's brand and the powerful trends of local and industry search and advertising to drive non-dues revenue while driving traffic to your members.  WebLink will help you maximize your advertising opportunities and drive results for ALL members.

Read on to learn why now is the time to fully realize the revenue potential of your organization's website.


Why Online Advertising?

Since 2007, online advertising has grown 163% and is projected to reach $22.9 Billion in 2012. At the same time, outher forms of advertising are expected to decline 1.4%. Advertising continues to shift away from other media and more toward online opportunities because it's cost effective, measurable, flexible, targeted, and most importantly - it works.

People are searching online for local and industry specific business information EVERY DAY.

Why Advertising on Association and Chamber of Commerce Websites?

Association and chamber of commerce websites are frequently sought out when potential customers are looking for products and services in a specific industry, or in a local area.   In fact, a 2007 study (by the Schapiro group) showed that when potential customers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it and 63% are more likely to purchase goods or services from the company in the future.  Credibility gained by such membership is important and it positively enhances click through rates.

Association websites are best positioned to deliver the most cost effective, targeted, and qualified traffic because of your brand name advantage and the collective power of your member content.  Online users are seeking this content every day.  The WebLink solution is designed with you in mind to deliver the program that best suits your market, membership, goals, and the traffic you already receive. 

Greater credibility AND greater results will get your members' attention.  And their advertising dollars.


Local Online Ad Spending (in billions)You Benefit from Local Online Trends

  • Drive significant non-dues revenue
  • Increase your website traffic
  • Harness the power of local search
  • Increase visibility for members
  • Achieve measurable results
  • Extend the reach of your organization's brand
  • Be THE source for local and/or industry information
  • Leverage multiple revenue opportunities
  • Targeted and Cost Effective for members

Why the WebLink Ad Program Works?

WebLink has helped and advised associations and chambers of commerce for more than 10 years on how to grow their online influence and generate web revenue.  The challenge we have seen is sustaining the program after it gets started.  Most chambers and associations simply don't have the staff or expertise needed to sustain and, more importantly, grow a web advertising program.  You are not a media company, which basically you must become in order to keep up with and compete with Google and others in the web ad market.

Associations and chambers of commerce  typically do not have the staff or resources it takes to continually improve their websites with new technology, or monitor the marketplace and adjust their advertising pitch and pricing as needed. You need to attract more traffic through Search Engine Optimization (SEO) and work with advertisers to demonstrate how your results compare to other media outlets that compete with you locally or industry-wide.

You need a partner.

WebLink's Web Advertising Program is a professional turn-key service that helps you solve ALL the issues related to website advertising so you can finally tap into the dollars ALREADY being spent on local advertising.   WebLink International - Your Partner for Success

This is NOT a short term sponsorship program. WebLink helps you create a renewable revenue source by positioning your website as a great marketing value.

WebLink manages the entire process and all the time consuming tasks associated with web advertising including: sales, ad creation, ad placement and tracking, any re-sizing, quality control and ad program renewals.  

WebLink is your partner and ensures your success.

Maximize Your Results.

Advertising on the web changes daily – what sites are charging, how the ads are positioned and what content works and what doesn't.   Do banner ads work better than text ads?  Which sites besides associations and chambers should I advertise on?  Is the home page always the best to advertise on?  How does this compare to Google ads?  The WebLink experts can answer questions like these to help you succeed.

Unlike other programs that sell one time and leave you with the work, our program is a CONTINUOUS campaign that works directly with advertisers to make SURE they are getting the most value for the money.

What Makes This Program Different?

  • Leverage your traffic and your brand year round to drive more opportunities to your advertisers
  • Complete turn-key solution.  You help us bring in the members and we turn it into revenue for you
  • Ongoing and GROWING revenue stream year after year
  • Member portal for advertisers to track their results real-time
  • High touch member service – sales, service, ad creation, placement, and copy writing as needed
  • Continually focuses on driving more traffic to your site and value to your members
  • Benefits ALL members with additional website traffic, exposure, and referrals
  • Strengthens your online brand and builds member goodwill
  • Education on the latest trends in advertising to give you a competitive advantage

How Do We Get Started?

It's easy.  Contact us TODAY!  We evaluate the potential revenue you'll generate from your website and discuss the program in detail. 

 

Testimonials