Non-Dues Revenue and Advertising Program

How Big is the Local Market?

There is over $100 Billion being spent on local advertising each year.  Google, Yahoo, and thousands of other local oriented websites are selling local web advertising very effectively - how much of that is your chamber getting?   Chambers are THE local business leader, but media properties want what you have.

Your chamber of commerce should get the lion's share of local web advertising because your organization is the best source for great, accurate, local information.   In fact, all things being equal, Google will rank a chamber website higher than another local site because of the chamber's implied credibility.  Your website is one of the best marketing opportunities your local members have available – but if you aren't providing that opportunity, they are spending their ad dollars elsewhere online.

Members join a chamber of commerce primarily to grow their business.

If you are helping your members grow their business, you are VERY valuable to them.  Most especially in tough economic times.  Now is the best time to leverage chamber brand and the powerful trends of local search and local advertising to drive non-dues revenue while driving traffic to your members.  WebLink will help you maximize your local advertising opportunity and drive results for ALL members.

Read on to learn why now is the time to fully realize the revenue potential of your chamber's website.


Why Online Advertising?

For the past four years, online local ads sales had a compound growth rate of 48 percent and are projected to reach $13.9 Billion in 2009 (+7.5%).  At the same time, other forms of advertising are projected to decline 1.4%.  Advertising continues to shift away from other media and more toward online opportunities because it is cost effective, measurable, flexible, targeted, and most importantly - it works.

People are searching online for local business information  EVERY DAY.

Why Chamber Advertising?

Chamber of Commerce websites are frequently sought out when potential customers are looking for products and services in a local area.   In fact, a 2007 study (by the Schapiro group) showed that when potential customers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it And 63% are more likely to purchase goods or services from the company in the future.  Chamber credibility is important and it positively enhances click through rates.

The chamber is best positioned to deliver the most cost effective targeted and qualified traffic because of your brand name advantage and the collective power of your member content.  Online users are seeking this  content every day.  The WebLink solution is designed with you in mind to deliver the program that best suits your market, membership, goals, and the traffic you already receive. 

Greater credibility AND greater results will get your members' attention.  And their advertising dollars.


Local Online Ad Spending (in billions)You Benefit from Local Online Trends

  • Drive significant non-dues revenue
  • Increase your website traffic
  • Harness the power of local search
  • Increase visibility for members
  • Achieve measurable results
  • Extend the reach of the chamber brand
  • Be THE source for local information
  • Leverage multiple revenue opportunities
  • Targeted and Cost Effective for members

Why the Weblink Ad Program Works?

WebLink has been helping and advising chambers for over 10 years on how to grow their local influence and generate web revenue.  The challenge we have seen is sustaining the program after it gets started.  Most chambers simply don't have the staff or expertise needed to sustain and, more importantly, grow a web advertising program.   You are not a media company, which basically you must become in order to keep up with and compete with Google and others in the local web ad market.

Chambers typically do not have the staff and resources it takes to continually improve their website with new technology, monitor the marketplace and adjust their advertising pitch and pricing as needed. You need to attract more traffic through Search Engine Optimization (SEO) and work with advertisers to demonstrate how your results compare to other media outlets that compete with you locally.

You need a partner.

WebLink's Web Advertising Program is a professional turn-key service that helps you solve ALL the issues related to web advertising so you can finally tap into the dollars ALREADY being spent on local advertising.   WebLink International - Your Partner for Success

This is NOT a short term sponsorship program. WebLink helps you create a renewable revenue source by positioning your website as a great marketing value.

WebLink manages the entire process and all the time consuming tasks associated with web advertising including: sales, ad creation, ad placement and tracking, any re-sizing, quality control and ad program renewals.  

WebLink is your partner and ensures your success.

Maximize Your Results.

Advertising on the web changes daily – what sites are charging, how the ads are positioned and what content works and what doesn't.   Do banner ads work better than text ads?  Which sites besides chambers should I advertise on?  Is the home page always the best to advertise on?  How does this compare to Google ads?  The WebLink experts can answer questions like these to help you succeed.

Unlike other programs that sell one time and leave you with the work, our program is a CONTINUOUS campaign that works directly with advertisers to make SURE they are getting the most value for the money.

What Makes This Program Different?

  • Leverage your traffic and your brand year long to drive more opportunities to your advertisers
  • Complete turn-key solution.  You help us bring in the members and we turn it into revenue for you
  • Ongoing and GROWING revenue stream year after year
  • Member portal for advertisers to track their results real-time
  • High touch member service – sales, service, ad creation, placement, and copy writing as needed
  • Continually focuses on driving more traffic to your site and value to your members
  • Benefits ALL members with additional web traffic, exposure, and referrals
  • Strengthens your online brand and builds member goodwill
  • Education on the latest trends in advertising to give you a competitive advantage

How Do We Get Started?

It's easy.  Contact us TODAY!  We evaluate the potential revenue you'll generate from your website and discuss the program in detail. 

 

Testimonials