Search Engine Optimization for Associations

What is Search Engine Optimization (SEO)?

SEO is the abbreviation for Search Engine Optimization. Search Engine Optimization is the changes made to a website to improve the ranking of that page with one or more search engines like - Google, Yahoo or MSN.
When optimizing for search engines, website text is written to include prominent keyword phrases for title tags, description tags, keyword tags, alt attribute tags on images, headings and much more. Despite these general rules, each search engine has its own set of algorithms or guidelines that it uses to rank pages for specific keywords -- there is not really a one-size-fits-all solution for association websites.

At WebLink, we stay abreast of the SEO best practices and research each specific search engine’s ever-changing rules to ensure that we are optimizing the sites utilizing the latest techniques and strategies.