Categories: Membership Marketing & Technology
I’ve found a bunch of good Twitter posts recently and wanted to tie them into one post.
First, “How to Twitter like a Pro.” There are some great tips here on how to get your feet wet in Twitter.
Two chamber of commerce staff who use Twitter very well are Beth Bridges of the Clovis CA Chamber andBrian Willms of the Loveland CO Chamber. And theMaryland Chamber and Asheville NC Chamber have organization accounts. Follow them to see how they use Twitter to engage their members and promote their local communities.
This brings up a good point. You can (and probably should) have Twitter accounts for yourself and your chamber. And, you should also have multiple staff using Twitter so you can connect to more/different businesses and have multiple conversations. (Many of the apps mentioned above allow you to manage multiple accounts)
The Loveland CO Chamber has a chamber account (in addition to Brian’s above) and several of their staff use it, too. What if your entire staff was using Twitter? How many additional conversations could you have? How many new relationships could you build?
Now, after you’ve been using Twitter for a while, you will naturally find other people who you’d like to follow and you’ll be followed by Twitter users you’ve never met. How do decide who to follow back? Do you follow everyone just to “be nice.” Check out these post on creating following guidelines: The Twitter Followhollic: An Epidemic and If you were stuck on a desert island, and could only follow 150 people on Twitter, who would you follow and why?
Don’t feel like you have to follow everyone that follows you. Remember, though, that you are using Twitter to have converstations with your chamber of commerce members and to find potential new members as well. Follow the people that you want to have active conversations with and stay focused on your Twitter goals.
Here are a few more Twitter resources: