Categories: Membership Marketing & Technology
Your membership management database is critical to your organization’s success. In fact, it may be the single most important asset your association or chamber of commerce owns.
If your association or chamber of commerce is like most member-based organizations, you don’t hold any patents, produce products, keep a significant inventory of items to sell or create propriety information. However, the collection of data in your membership database IS a propriety asset.
Your data is unique and extremely valuable to your organization.
Your association management software should contain everything you need to manage your members and their employees: contact information, related employees, invoicing, transaction and contact history, committees, email & communications tools, reporting and much more. Truly innovative membership management software will improve operational efficiencies, help you deliver more value to your members and provide key member intelligence to help you manage your organization.
Yet, with an asset so crucial to their organization’s success, many business associations and chambers of commerce make mistakes that directly impact the usefulness of their membership database, and – ultimately – the success of their organization.
WebLink will host a webinar on Thursday, October 31 –Halloween - titled, “5 Mistakes That Haunt Associations When Using Their Membership Database” to explain how these mistakes can impact your organization, and how to avoid them. Topics covered will include:
Webinar: 5 Mistakes That Haunt Associations When Using Their Membership Database
Date: Thursday, October 31, 2013
Time: 2:00 pm – 2:30 pm EDT
Register for the webinar now.
We hope you’ll join us for the webinar and learn how your organization can get more value from your association management software by avoiding these mistakes. WebLink has partnered with more than 600 associations and chambers of commerce to help them become a critical partner in their members’ success. No hocus pocus here – just real world examples and best practices proven to generate results.