Categories: Membership Marketing & Technology
WebLink International will host a webinar on July 22 titled “Top 5 Reasons to Use Member Segmentation to Drive Your Marketing Strategy.” Cathi Hight of Hight Performance Group and Mike Bryan, WebLink’s vice president of marketing will demonstrate ways you can use technology to learn more about your members.
This webinar will show you ways to use your membership management software plus your website and survey data to analyze and define your ideal target market for members. You’ll learn how segmentation strategies drive sales, increase retention, promote satisfaction, define program development, and deliver high lifetime value.
Cathi and Mike teamed up last month to present a webinar on “Leveraging Technology to Measure Member Loyalty and Engagement.” That session was very well received by chambers of commerce and business associations.
Cathi has more than 18 years experience in sales & marketing and training & development. She has worked with organizations of all sizes and across industry sectors to plan for market changes and to develop customer loyalty strategies. She is a national trainer for ACCE (American Chamber of Commerce Executives) for membership development and facilitates regional workshops on membership sales and retention. Cathi is also an instructor for the U.S. Chamber of Commerce’s Institute for Organizational Management.
Mike Bryan has more than 14 years of experience in business strategy, marketing, and product development in the web-based software industry, including experience at First Advantage, TruStar Solutions, Major Video Concepts and consumer products at Walt Disney. TruStar Solutions was an Inc 500 Fast Growth Company in 2003 and 2004. At WebLink he is responsible for client acquisition and retention, marketing strategy, advertising, and public relations initiatives, strategic business development and partner management.
Learn more about the webinar and register here. Register on or before July 15 to receive the early bird rate of $49. After that date, the registration will be $59. We hope you can join us for this informative and inspiring webinar on using techonology to better understand and manage your membership.