Categories: Association Marketing & Research
The integration of social media and a digital strategy into your existing marketing seems to be all the hype these days. From Facebook to Twitter to Pinterest to Instagram, you have to meet your members where they want to meet you if you wish to increase member retention, augment new member sales and keep your audience engaged.
As a professional working in the chamber of commerce and/or association space, it is your job to do your due diligence to understand the social and digital marketing tools that are available to your team, which of these your audience prefers to communicate with and how to create and implement a successful and cohesive strategy that integrate each of these platforms into your existing marketing.
Yes, I know. You’ve heard this a million times. You have seen countless articles posted about how to develop Facebook, Twitter and LinkedIn strategies, you are aware of the tools you have available to measure your success, you know that social media is a great and free way to connect with your members – the list goes on and on.
Believe it or not, I feel your pain. Even as just an average person using Twitter, Facebook and LinkedIn in my everyday life I find myself constantly being reminded of the strategies that I need to use to expand my reach. I need to endorse others on LinkedIn, post riveting and relevant business news to showcase my expertise, connect with companies, executives and colleagues. On Facebook if I want to increase the number of “likes” my posts gets I need to post at a specific time of the day, or on Twitter I need to monitor trending topics and make sure to use the right #hashtags to increase my following base within specific audience segments.
As strategies for these platforms have been beat into your head, they have been just as equally beat into mine. However, one of the platforms that we don’t often hear about is YouTube.
Seriously, I bet the majority of you have Twitter and Facebook accounts, but not a YouTube channel. The truth of the matter is, online videos can provide your organization with a way to connect with your members on a whole new level.
Source: Giselle Abramovich, CMO.com
Is your chamber of commerce or association currently using Youtube, or are you failing to leverage its reach and unique marketing capabilities?
We are eager to hear your thoughts and encourage you to share your content below!
4 Challenges Associations Face in Engaging Young Professionals
Learn to adapt your communication strategies to reach and engage multi-generational audiences.