While having Association Management Software means another line item on your budget, it can often pay for itself. After all, these systems are designed to specifically to make association life easier – and that means in revenue growth, too.
There are a few areas in which an AMS can both grow revenue and help you save. Here are some things to look for when you’re searching for a new Association Management Software!
1. Non-Dues Revenue
Enhanced Online Directory Listings give you more things to sell to a member. Make a basic listing the default benefit when they join, but create levels of enhancement that add more features the more they invest. These additional features will help them, in turn, ensuring they stand out! Talk about a win-win.
Benefits Management makes it way easier to track and, therefore, sell more non-dues items. Your AMS should be powerful enough to easily track benefits on an individual member basis. This will make it 10x easier to demonstrate value to members, ensuring they renew those benefits time and time again. Better yet, use this feature to demonstrate the value of certain benefits that a member isn’t using and encourage them to adopt it!
2. Events Revenue
Promo Codes let you offer incentives and loyalty discount to members. Realistically, some members need a little encouragement. Get people in the door for a little less, and show them what they’ve been missing so they’re more inclined to attend similar events at full price! You might also strategically price your events to give you flexibility for promo code offers of all sizes.
Sponsor Visibility Reports show your event sponsors the tangible benefits from being a sponsor. By using this tool, you’ll be able to show your sponsors just how many times someone clicked on their information on your website, driving the visitor to theirs. The more you can do to show a sponsor the value of their investment the better, so you can count on them to return!
3. Member Retention
Benefits Management, on the flip side of what we discussed above, can easily track which members haven’t used their benefits and may need a push to stay engaged. Used correctly it can truly eliminate surprises. This allows you to be proactive with unsatisfied members, rather than trying to be reactive when they don’t renew their membership. Pretty great feature, right? We think so, too. Learn more about it here.
Value on Investment Reporting shows members how the value of their membership compares to the dues investment they make. They’ll see an actual return in numbers they can understand and appreciate.
4. Time (because time is money, right?)
Drop Automation makes dropping an unlimited number of members a one-click operation. Don’t panic! This feature still does all the comprehensive record keeping and financial updates necessary when someone leaves.
Member Level Management allows you to configure your database to know your levels of membership – and bonus, if your database is WebLink Connect™ it will do the rest. All your financial, benefit, sponsorship and communications updating are done automatically, no matter how many members you have on each level.
5. Financial Integrations
With Auto Renew (ARB), say goodbye to the 45-day average aging period! Set up to auto-renew, a member’s payment is instantly processed the day they are due. Never wait to get paid again!
Posting to your existing accounting software eliminates double data entry. Not to brag (ok, maybe a little), but WebLink dynamically integrates with three accounting software packages to abolish this important but time-consuming step. It’s as easy as Review, Confirm, and Post. Done!
What else is important to you in an Association Management Software solution? What is important to your fellow association staff? Getting started may sound daunting - that's why we put together the 2018 Association Management Software Selection Guide! Download this free guide to learn the 9 criteria for ensuring you have the right software for your association.