Is your association getting ready for a big event right now? Head on over to your event team’s desks. I’ll wait.
You there? Ok - see the crazed look in their eyes? The un-brushed hair and seven o’clock (yes, seven) shadows? That is, if you can get to them through the piles of event décor and signage and collateral. How are their thumbs? Their voice? Texting, emailing and calling so many vendors and partners and speakers in a day does take its toll…
There might be a person or a team dedicated to the actual planning of your events, but as the saying goes: it takes a village. Planning a large event and running it successfully takes every bit of 40 hours a week, and that’s not even considering any non-event related responsibilities! Every department within your association – whether they’re directly involved in the event details or not – can make an impact on event revenue and success.
Event managers – how can you inspire everyone in your organization to pitch in? Think about all the ways they communicate with members (and potential members) regularly, and how they can naturally slip a message or two in about registering for your upcoming event. Read on for more ideas to get each department involved!
SOMETHING FOR EVERYONE
FINANCE: Include a line on dues invoices with information on how to register. Or, is your association using an online dues renewal process? Add fields for including event registrations when you renew. Be sure to keep this up-to-date.
EXECUTIVE DIRECTOR: What connections does he/she have that might make sense for a sponsorship? Leverage these relationships.
EDUCATION: Ask them to identify which members seek out which types of education, and then communicate to those members how attending the event will help them in those areas. This might take a little extra time and effort, but personalization is key!
ADMINISTRATIVE: Have them mention the event as members come in or call, and encourage the member to register if they haven’t already.
ADVOCACY: What partners does your association have through advocacy that would value a place at the event? Consider them for sponsorships as well.
Speaking of sponsorships – looking for more ideas on increasing that event revenue? Change your approach to event sponsorships with The Goldilocks Event Sponsorship: 3 Tips for Finding a Partner Who is Juuuuuust Right.