Your website is your digital first impression. It’s the first place that anyone goes to find information about your association, and if it’s slow, difficult to navigate or unappealing to the eye, you’re going to lose your audience’s attention…fast.
I spent last week in Cleveland with 3,500 other marketers learning about a growing marketing practice that has the potential to forever change the way we engage with our audiences: content marketing.
Our Austin Regional Training event is less than a month away! We’re so excited, we put together our top ten reasons for attending – and they’re in no particular order, because they’re all so dang good!
Using referrals as a marketing tool is a time proven strategy. As an association professional, you already know that your connections (and those of your fellow staff) impact the success and growth of your organization.
This guest post was written by Beth Ziesenis and originally appeared on the Your Nerdy Best Friend.
This guest post was written by Garry Polemateer on the Amplified Growth blog, based on his interview with Association Chat. View the full interview recording here.
When I started WebLink 21 years ago, one of the first things I learned quickly was that I had to use data to really understand and grow my business.
Chambers of Commerce and their online business directories are a trusted and valued resource for those seeking reputable businesses and services in their communities. Think about the number of referrals you provide to members every month. Now imagine how that number would grow if you were to intuitively configure your directory’s settings to the unique characteristics of your chamber and its unique members.
In WebLink’s twenty years of providing association management software, we’ve noticed one trend continue to grow stronger and stronger: more organizations are starting to use a benefits-driven membership dues system.
Even though our smartphones have become an extension of our arms, organizations in all industries are still struggling with consistently ensuring their website looks good and performs well on mobile devices.